Chronic sleep deprivation changes areas in the brain related to reward and pleasure. Scientists measured brain activity using MRI scans and compared the uptick in response in sleep-deprived participants to the normal levels in those that had plenty of sleep.

The tired and sleep-deprived brain led people to crave and need sugared, fat-laden treats. And when seen in everyday food choices of sleep-deprived people, will power to avoid food and drinks that are unhealthy but indulgent goes completely out the window.

The general consensus from study scientists is that if you can’t soothe your tired brain with sleep, the brain seeks out and demands substitute methods to provide the soothing and reward.

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